At the crossroads where the sanctified traditions of fine craftsmanship encounter the bold novelty of contemporary art and where the creative talent of the artist forges with the watchmaker’s dexterity to craft a unique masterpiece, a matchless work of art is magically born : "Coup de foudre", a collection featuring watchcases litterally struck by lightning.

These dials embody aspects of miniaturized paintings. As a boundless expression of the intricate precision that commands watchmaking, they turn into true works of art reigning supreme on the wrist of the aesthete, the enthusiast or the collector.

Obeying the artist's whim and imagination, the watchcase from the "Coup de foudre" collection are struck by lightning and undergoes thermal combustion, moulding, engraving and various drastic processes that are handcrafted in the Artya workshops.